Monday, January 6, 2014

First Time Walmart US Candidate Survey and Benchmark Data Available



    For the first time Walmart US participated the 3rd Annual 2013 CandidateExperience Awards (aka CandE Awards) run by "The Talent Board"  a 3rd party non-profit whose purpose is to promote the improvement of the candidate experience through awareness, research, communicating best practices and their annual Candidate Experience competition. The 2013 Awards competition involved 138 North American Employers and over 46,000 applicants.  In October 2013, at the HR Tech Conference in Los Vegas, the 64 Award Winners  were recognized which included Walmart, Accenture, Capital One, Deloitte, GM, Intel, PepsiCo, Hersey, BASF, etc. The competition involved three rounds of assessment: 1) survey of the employer's recruitment process as it involved the candidate experience 2) comprehensive survey of employer's applicants 3) a panel interview with the employer.
    Why did Walmart US participate? Although the CandE Awards is a competition, it exists to enable any company to benchmark and improve their candidate experience. The benefits of Walmart US participating, regardless of our level of candidate experience sophistication: 1)  receive valuable survey data from our own applicants (Walmart US asked 4,000 US management GRS applicants to complete the 64 question survey) 2) Benchmarking data against the aggregate data of all other participating employers. 
     The results from the 2013 survey, received in December 2013 provided invaluable data and insights into many areas of the Walmart US recruiting process that have never been measured. The data from the survey covered six areas: pre-application (becoming aware of and researching the job opportunity), the application process, the interview, the verification and offer, not selected (experience after being disqualified) and withdrew (reasons for withdrawing).

 Insights:
1) Candidates are customers:  Especially for Walmart. As the world’s largest private employer and largest retailer; our candidates, like no other employer, have a higher propensity to also be our customers as shown by the survey results: 72.9% of our candidates have a previous relationship with Walmart at time of application.
2) Candidates invest large amounts of time researching employers and jobs:  32.6% of Walmart applicants spend 5 or more hours researching the company and the specific job opportunities prior to applying. 21.4% spent 3 to 4 hours.
3) Candidates are Social Media Savvy: Startware was the 2nd highest social media sites used.
4) Candidates want to see Diversity information:  In a question that asked about Marketing Content, the top 3 (of 11) desires were to get more information on Diversity; diversity statistics by level, by job, and types of Diversity Affinity Groups.

A sample of a few questions and results:
1) Those who had a negative experience who would likely not and definitely not apply again:
·                              Walmart 26.3%
·                              Industry: 20.3%
2) Those who had a negative experience would actively discourage others to apply:
·                              Walmart: 44.2%
·                               Industry: 41.3%
3)  Candidates who had a relationship with employer at start of application:
·                              Walmart: 72.9%
·                               Industry: 59.5%
3) Invited to give feedback on their experience:
·                              Walmart 9.6%
4) Aware of Walmart Social Media/Tools at time of application:
                                                Not Aware   Aware/Not Used     Aware/Used
Facebook Career Page             48%                      44.8%                     7.31%
Job Alerts/Notifications              16.7%                    24%                       59.28%
LinkedIn                                     24.3                      32.9%                    42.79%
Twitter Feeds/Notifications         56.8%                   38.6%                      4.55%
 5) Top Media Sites Used in Job Search:
LinkedIn            24.2%
Startwire           20.2%
CareerBuilder    16.4%
Indeed              15.8%
Glassdoor         10.0%
Facebook           3.0%
Twitter                0.4%
Monster              0.4%

To get more information on how to access the 2013 Walmart Candidate Experience Awards research results please contact Stephen Shearman at stephen.shearman@wal-mart.com 

Summit Interview with Ray Malouf


1. Give us a short description of your job, scope and team: As the director of Recruitment Marketing and Technology, I lead a wonderful team responsible for the implementation and support of GRS globally as well as our recruitment marketing efforts in the U.S.  In addition to the back-end applicant tracking system, my team manages walmart.com/careers (http://walmart.com/careers), and the Walmart brand presence on LinkedIn and @WalmartCareers on Facebook, Twitter and Instagram.  Our goal is to provide a simple and easy user experience to the candidates that engage with our site, as well as improve our employment brand reputation around the world.
2. Tell us about you  (home town, residence, family, education, etc) I'm originally from Trenton, New Jersey and I've been fortunate enough to have had a variety of experiences living in other states including Arizona and Ohio before moving to Arkansas in 1998.  I consider Fort Smith, Arkansas my hometown since that's where I graduated high school and met my wife, Monica.  We moved to Northwest Arkansas in 2005 to allow me to attend graduate business school at John Brown University where I earned my MBA and was a Soderquist Fellow.  After finishing business school in 2007, I immediately began my career with Walmart.Monica and I have two beautiful children.  My son, Owen, is 3 years old and my daughter, Cora, is 10 months old.
3. How did you get into recruiting? I initially got into recruiting through my background in communications and marketing.  Prior to joining the Walmart recruiting team, I provided support as it related to recruiting ads for the Global Office of Diversity.  This led into other work that I did to support the VP of Recruiting.
4, How many years have you been in recruiting? I'm a newbie.  I've only "officially" been in recruiting for about 1 1/2 years.
5. What is one thing people would be surprised to know about you? I'm the only person in my family to go to college.
6. What are your top 3 goals you hope you and your team accomplish in the next year?
* Strengthening our employment brand in the U.S. and abroad
*  Redesigning our currently online apply process to be a better, more-simplified user experiences, rolling out GRS into new markets and helping our international markets enhance their web experience.  
In the next 3 – 5 years, I hope that all markets will be on GRS and we will be able to create a global careers site with visibility to all jobs.
7. What do you like most about your current job? What do you dislike? I love being a part of team that is responsible for innovating the candidate experience for our online applicants.  It's also exciting to work with partners all over the world.
8. What is the best thing for you about working for Walmart? The best thing is the wide-variety of experiences that I've had over the past 7 years that I've been with the company.  I've been privileged to work in 3 different departments and have 6 different roles.
9. When does the day start for you? How early can I have my first cup of coffee?  :)
10. When you are off work how you do relax? Spending time with my wife, kids and friends and enjoying the outdoors.
11. What was your top take-a-way from the 2013 Global Walmart Recruiting Summit? I was amazed at all of the recruiting talent that we have across the globe.  My key take-a-way was definitely the need to collaborate with our partners and share best practices globally.  It was always helpful to note that some markets are further along in their recruiting efforts and that we can learn from them.
12. Fill in the blank: “I’ve been fortunate____: to work and travel with Don Soderquist – former Senior Vice Chairman and Chief Operating Officer of Walmart - retired”
13. Where do you spend most of your disposable income: Walmart! Where else?!
14. What is your biggest productivity challenge? Having enough time in the day to get everything I need to done.
15. Do you have one internet tool / smart-phone app that you cannot do without? Instagram / Facebook. Walmart email on my iPhone.
16. One word to sum you up: Ambitious

Summit Interview with Michael Cox


1. Give us a short description of your job, scope and team: My role at Walmart encompasses two of my passions.  I am fortunate to lead the Talent Acquisition team for Walmart eCommerce as well as serve as the Sr. HR Business Partner for Walmart.com.  Both roles allow me to contribute to the building of talent density, the achievement of company goals, the engagement of our associates across Walmart and to improve the performance of Walmart eCommerce to better help our customers save money so they can live better regardless of the channel of choice.
2. Tell us about you  (home town, residence, family, education, etc) I originally grew up in Kentucky but have lived in six states as well as Australia.  I have an undergrad degree in Business Administration and an MBA.  Today I live in San Jose, CA.  I am very active in the community and HR profession.  I am on the Board of Directors for the Bay Area HR Executive Council.  I have participated in a bike ride from San Francisco to Los Angeles raising funds for the fight against the spread of HIV/AIDS eight times – five times as a crew person and 3 times as a cyclist.  I love the outdoors and spend some portion of every weekend hiking in the surrounding countryside.
3. How did you get into recruiting? The majority of my career has been in the role of HR Business Partner.  At Bank of America, I was given the opportunity to lead the Staffing Function for the Consumer Bank’s Customer Service and Technology areas.  I love recruiting because it is so mission critical to the business and the outcome of your efforts are immediately visible and measureable. 
4. How many years have you been in recruiting? In a recruiting leadership capacity – 6 years.  But as an HR business partner, I saw my role there as also being recruiting focused so that would make it a total of over 20 years.
5. What is one thing people would be surprised to know about you? I grew up in a very small town in Kentucky.  There were 80 people in my graduating class and I was class president both my junior and senior years. 
6. What are your top 3 goals you hope you and your team accomplish in the next year? Continue to build the attractiveness of the employment brand in the Silicon Valley’s technology community.  To continue making Walmart an inclusive workplace where the best talent can do their best work.  To help build the best Talent Acquisition team for Walmart eCommerce where other companies look to us for best practices and top recruiting talent.
7. What do you like most about your current job? What do you dislike? Our laser focus on our mission and our values.  I have never worked for a company where there has been such alignment.  What I dislike – the negative media and social media perspective on Walmart as an employer.   I love talking to people and “enlightening” them on the Real Walmart.
8. Do you have a work pet peeve in yourself or others? I don’t have a lot of pet peeves but I would have to say one big one for me is people who are “I” focused.  People are all about themselves – all show and not much action.
9. What is the best thing for you about working for Walmart? The people I get to work with every day – not just in San Bruno but in Bentonville and globally.  We have an amazing talent base at Walmart.
10. When does the day start for you: My commute is an hour in the mornings so I am up at 5:00 a.m. and try to be in the office by 7:15 – unless of course there is an earlier call or video conference that morning.
11. When you are off work how you do relax?
Hiking, road biking, social activities with friends, attending theater events and concerts, community service – oh and eating out, lots of eating out. 
12. Can you give us a few unchecked items on your Life’s Bucket List: Travel to Asia (Thailand, Japan, etc.).  A multi-day backpacking hike in the mountains.  Learn to snow-ski.
13. If you could have dinner with some notable person dead or alive – who would it be and why?
Nelson Mandela.  I have always admired his character, his ability to forgive, and his leadership.   I would like to understand his thoughts on leading a country and a people out of the turmoil as he did.
14. What was your top take-a-way from the 2013 Global Walmart Recruiting Summit? We have an amazing team of recruiting professionals.  We owe it to ourselves to leverage each other and the work we have done.  The wheel has been created – we need to work together to make it better.  We have the talent to do that – now we just need to make the time.
15. If you had a Magic Genie and one wish; what one project on your plate would you ask for help on?
I would ask the Genie to help implement the tools and technology that we need to be more efficient as a business and to create the associate and candidate experience we need to be an employer of choice.   I would also slide in a request that the court of public opinion be swayed to see the value that Walmart brings to our global community.
16. Fill in the blank: “I’ve been fortunate to_________: have had a broad range of experiences and been exposed to a wide-variety of people.  It has helped me be more compassionate and open to exposure to people that otherwise I may have missed.  Having grown up in a conservative community in the South while at the same time knowing I was/am Gay caused me to have an open mind and heart which has served me well in understanding people.
17. Where do you spend most of your disposable income: This is easy – travel and entertainment.  Movies, theater, concerts, etc.
18. What is your biggest productivity challenge? So for the MBTI – my type is a “P” so I take life as it comes.  However with work, you sometimes have to be more of “J”.  So I say, I am a closet “P”.  I know I need lists, deadlines, organization and priorities – but it is not my natural style.
19. Do you have an internet tool / smart-phone app that you cannot do without? Yes, actually two – FitBit and GymPact.  They both motivate me to stay physically active. 
20. One word to sum me up: Thankful